How to hunt every phase of deer season’s most magical time.
By Andrew McKean
The main thing you need to know about the rut, which has been studied and defined to within inches of its death, is that for a few magical weeks every year, it finally puts you on even footing with deer.
For the rest of the year, deer have the upper hand. They smell you coming. They see and hear you long before you spot them. They are equipped to survive in landscapes that are mostly foreign to us. And, despite our technological advantages, they manage to avoid us.
Then the rut erupts, and everything changes. Bucks lose their well-honed inhibitions. They get careless. They get single-mindedly focused on breeding. And we get the rare chance to encounter bucks with their guards down, and this includes the oldest, most nocturnal, and savvy bucks in your area.
That’s the magic of the rut, which (with some exceptions) starts around Halloween and continues through Veteran’s Day. If you have the chance to choose when to hunt, it should be between those cardinal dates. Here’s how to make the most of each phase of deer season’s best days.
What The Rut Really Is
If you’re the sort of hunter who wants just a little bit more information to inform your decisions, however, then it may interest you to know why the rut happens at such specific and predictable times every year. It’s because whitetail deer have a roughly 200-day gestation period. As a prey species, deer are engineered to give birth all at once, so that the area in which they birth is swamped with fawns, the better to ensure that at least some survive predation. The prime fawning period coincides with good forage, both to feed lactating does and to hide young fawns.
So, if you backtrack 200 days from early June, when vegetation growth is at its peak across most of the whitetail deer range, then you’re looking at mid-November. And it turns out, that’s precisely when most does are bred across their range. The rut is simply the preamble to breeding, the fortnight in which bucks roam widely looking for ready does, and the urge to breed makes them vulnerable to human hunters.
This is the preamble to the preamble, the couple of weeks in which bucks are starting to get horny but don’t quite have the commitment to break away from herds and roam widely in the daytime. Starting in mid- to late-October, you’ll see younger bucks running amok in a herd of placid does and fawns. They’re feeling it, and even though there’s little outward sign that the rut has started, this signals the beginning.
How To Hunt: This is really an extension of late-summer and early-fall patterns, with deer using core forage (think uncut soybeans, corn, and alfalfa) and still maintaining groups of does and their young-of-year fawns. Find the quality forage and you should find does.
Mature bucks are probably not with these visible deer yet. But watch for younger bucks to start to run around the herd, milling the does and making them nervous, as they try to find an early cycling doe. This stage generally extends into the first days of November.
Pro Tip: For a week to 10 days in late October and early November, rattling is gravy. Knock some shed antlers together and watch bucks take notice. Not all will charge into your location, but younger bucks will almost surely come close to investigate what they think is a couple of bucks fighting.
2. Chase Phase
The next phase is the one that rewards hunters who make time to get out the first and second weeks of November. It’s the fortnight during which mature bucks start to roam in the daytime, as they move from doe herd to doe herd in search of breeding partners. The key to scoring during this phase is finding the does, and ensuring that you don’t destabilize them by winding or spooking them.
Rattling can be a deadly tactic to try during the “chase phase” of the rut, which occurs in the first and second weeks of November.
How To Hunt: Play the doe herds carefully. Set up in a spot where you can see the does as well as entry routes to their location from mid-day bedding areas, and then simply sit and watch. There’s a good chance you’ll encounter a buck moving through, and you can confirm the seasonal cycle if you see the buck moving from doe to doe, sniffing their girl parts.
If you’re hunting the morning, set your stand in an area where you can intercept deer moving from food to bed. In the afternoon, get in a spot that overlooks trails leading from beds to fields.
If you’ve identified a target buck for your area, either through personal observation or trail-camera footage, this is the time to identify him on the hoof. You can try decoying or calling, and making mock scrapes tends to work well during this early November time frame. All those tactics help put you in touch with a target buck, but there’s no substitute for simply spending time in the field, because it’s also likely that if you’re hunting near concentrations of does, an entirely new buck you haven’t seen before may show up as they travel the landscape looking for the first cycling does.
Pro Tip: If you find a rub line or a scrape, set a stand downwind. Bucks will be checking these signposts during this chase phase.
3. Lock-down Phase
This is when the actual breeding gets done. It’s the core of the rut, but it’s actually not as productive for hunters because deer don’t move much. Mature bucks have settled down with a crowd of receptive does, so you can’t count on their careless movement as you can during the chase phase.
During the "lock-down phase" the advantage to hunters is that bucks are so intent on breeding that they often overlook small movements that would otherwise blow a setup earlier in the season.
However, there’s one great advantage to hunters during lock-down, and that’s the distraction of bucks. Once a buck is fixed on a doe, hunters can often get away with behavior that would doom them the rest of the year—being careless with the wind, snapping twigs, and moving aggressively. Don’t overdo this, but if you see a big buck intent on a doe, go for him. The other benefit to hunters is that does often dart and duck away from bucks, and often a frazzled doe will lead a buck right past your stand.
How To Hunt: Bucks may be distracted, but does are still trip-wire aware, so watch your wind. This is a good time to set up on edges, especially those overlooking secluded clearings and fields. Breeding typically happens in the open but primarily along edges, like treelines and fencerows.
Also hunt the edge of weather fronts; breeding activity intensifies just prior to a cold front and just after a November storm breaks.
Pro Tip: Sometimes a decoy will work during this time. Use a doe decoy, but set it up right along an edge in sight of openings. Subtle doe-bleat calling can help call attention to your deke.
4. Post-Rut Phase
All good things must come to an end, and so goes the rut. This is the recovery phase, when bucks are actively feeding to restore calories lost during the chase phase. This is the time to focus on prime food sources, especially as winter weather descends on the area you hunt. You’ll see bucks and does intermingled, but the older bucks may return to their nocturnal habits.
During the "post-rut phase," look for bucks to feed in remote areas where high-energy forage, such as brassicas, winter rye, uncut soybeans and apples in abandoned orchards, are readily available.
How To Hunt: If you’re a food-plotter, this is the time to concentrate on high-energy forage, such as brassicas and winter rye. In agricultural country, find uncut soybeans and corn. Bigger bucks will spend more time in solitary bedding areas, so set up on trails between those overgrown, brushy areas and prime food sources. Here again, try to hunt the weather. If you can be out before a big winter storm blows in, you’ll see enhanced deer activity. And hunt fields the day after a snowfall or winter storm when deer become more active again.
Pro Tip: Find native fruit sources—wild plums, persimmons, and even neglected apple orchards. Those fruits have sweetened with cold weather, and calorie-desperate bucks will focus on these high-sugar food sources.
About the Author Andrew McKean is a longtime outdoor writer and the former editor-in-chief of Outdoor Life. He lives in northeast Montana with his family and yellow Lab. You can follow his adventures on Instagram @aemckean or on Facebook @andrew.mckean.77
Special thanks to StepOutside.org for providing this insightful content.
If you’re looking for new big-game, waterfowl, target, or self-defense loads, you’ll find all this and more on the floor of the 2025 SHOT Show.
There are thousands of new products on display at SHOT Show each year, but some of the most exciting new products for the new year come courtesy of ammunition manufacturers. Never willing to settle for the same old cartridges, propellants, and projectiles, ammo brands are forever improving upon their products, and that results in better options and improved performance for hunters, shooters, and LE professionals. This year a number of noteworthy new ammunition products will debut during SHOT Show 2025, and these include everything from lead-free hunting and target shotshells to new defensive handgun ammunition and several new cartridges. Perhaps the most noteworthy of these is the launch of a brand-new rimfire round from Winchester that is set to take on the oldest established cartridge in existence, the .22 LR. But regardless of your favorite platform or shooting application, there are new loads to get excited about on this list.
Apex Ammunition
For 2025, APEX Ammunition is adding a 3-inch 20-gauge load to their popular TSS/S3 family of blended waterfowl ammo. The new 20-gauge load combines ⅞-ounce of premium No. 2 steel with ¼-ounce of No. 7.5 TSS. This blended load offers maximum versatility and value by combining steel shot, which is affordable and highly effective for close shots over decoys, with TSS pellets that are extremely dense and carry more energy at extended ranges than non-toxic pellets. TSS pellets have a density of 18.3 g/cc, which is 56 percent denser than lead, and this allows companies like APEX to add smaller No. 7.5 TSS pellets to their blended loads, filling out the pattern while still retaining outstanding downrange energy and improving penetration thanks to the smaller surface area of TSS pellets. The steel pellets in this load are zinc-coated to reduce friction and improve patterning.
APEX TSS/S3 waterfowl ammunition is loaded with their tungsten-grade wads, and these blended loads offer the benefits of both steel and TSS shot, making them a great option for serious waterfowlers.
This year CCI’s Blazer is adding hollow-point options to the affordable Blazer Brass line of training ammunition. Four new Brass HP options—9mm 115-grain JHP, .40 S&W 180-grain JHP, 10mm Auto 180-grain JHP, and .45 ACP 230-grain JHP—round out the company’s line of FMJ brass ammunition and offer an affordable and reliable training option with improved terminal performance over traditional FMJs. The new Brass HP loads will be sold in 50-count boxes and come with reloadable brass cases.
CCI has a reputation for offering some of the most reliable, accurate, and innovative rimfire products on the market each year, and for 2025 they’re adding a couple of new products to their lineup, including Suppressor MAX .22 LR ammunition. With a muzzle velocity of 970 fps, Suppressor MAX is safe for use in suppressors and yet it will reliably cycle semi-auto .22 pistols and rifles. The 45-grain segmenting hollow point provides excellent terminal performance at low velocities, and that will make this new CCI load extremely appealing to anyone who runs a can on their rimfires. CCI is also offering a new .22 WMR load specifically designed for personal defense, Uppercut .22 WMR. This .22 WMR load features a 40-grain hollow point bullet that is engineered to offer the optimal blend of penetration and expansion, providing the best possible performance from .22 WMR handguns, but it will also work in .22 WMR rifles. The .22 WMR is certainly on the light side for personal defense, but having the right bullet like CCI’s Uppercut makes a major difference in downrange performance. Booth #11838
Federal has been offering ammunition for hunters, shooters, and law enforcement professionals for over a century, and this year they’re adding a new .44 Remington Magnum load to their HST line of personal-defense ammunition. These 240-grain HST loads offer more energy than 10mm Auto, .357 Magnum, and .44 Special loads yet they produce less recoil than Federal’s full-power .44 Magnum hunting and bear-defense loads. In addition to premium HST bullets, these rounds come loaded with quality propellants and primers and feature nickel-plated cases.
Other new additions to Federal’s handgun ammunition lineup include the addition of .45 Colt and .32 H&R Magnum Hydra-Shok Deep offerings. Both loads come with nickel-plated cases and sealed primers, and both are designed to balance bullet expansion and penetration. The .45 Colt load comes with 210-grain HSD JHP bullets while the .32 H&R Magnum features 80-grain HSD JHP bullets. Also new this year for .32 H&R Magnum fans is Federal’s 85-grain American Eagle JSP practice load, an ideal choice for those who carry a .32 H&R revolver, and a light, affordable practice load for .327 Federal revolvers. Handgun hunters will be happy to hear that Federal is offering a new 10mm Power-Shok load with 200-grain JHP ammunition, a load that is suitable for a variety of game, including deer and hogs.
Perhaps the biggest news this year from Federal, though, is the launch of their new 7mm Backcountry hunting cartridge. There are plenty of 7mm cartridges currently available, but because the 7mm Backcountry utilizes a Peak Allow steel case, chamber pressure can be increased to levels well above what could be sustained using brass cases. The result is increased performance, especially with shorter barrels. With 170-grain bullets, the 7mm Backcountry achieves roughly 3,000 fps from a 20-inch barrel, which is about 150 fps faster than a 7mm PRC from a barrel of the same length. The Peak Alloy steel is far better than the cheap steel alloys used in imported ammunition, and Federal nickel plates the cases for durability and smooth cycling. Because the cartridge diameter is smaller, it will fit one additional round in the magazine compared to other modern 7mm cartridges. Because it works well in rifles with relatively short barrels, the 7mm Backcountry is well-suited for use with suppressors. Federal will also offer 7mm Backcountry ammunition loaded with 155-grain Terminal Ascent bullets as well as 168-grain Barnes LRX bullets, 175-grain Fusion Tipped, and a whopping 195-grain Berger Elite Hunter bullet with a G1 ballistic coefficient of .755.
Though the 7mm Backcountry is certainly big news, it’s hardly the only new rifle ammunition available from Federal this year. There’s a new 6mm ARC load available in the Gold Medal target line this year, and that round is loaded with an 108-grain Berger boat tail bullet with a very high BC. There are also some exciting cartridge additions coming to the Terminal Ascent, Barnes TSX, and Barnes LRX ammunition lines this year as well, and Federal is adding a new .22 LR load to their HammerDown family. The new 40-grain .22 LR Hammer down ammunition features a copper-plated hollow-point bullet that is designed to operate flawlessly in .22 lever guns and offers lethal downrange performance on small game.
Federal has been driving shotshell design and development for decades, and this year the company is offering a long list of new and innovative shotshell products. Most notable, perhaps, is their Master Class line of sporting clay shotshells. Designed specifically to improve your score at clay games, these shells offer a new Podium design wad that is optimized for use in Federal’s straight-wall hull. These shells feature a new, stylish look and feature premium wads, hulls, shot, and other components that are suitable for high-level sporting clay and FITASC shoots. Three 12-gauge loads (two 1-ounce, one 1⅛-ounce) will be available initially, but you can expect the Master Class family to continue to expand over the coming years. Also new from Federal is their 16-gauge BLACK CLOUD load that comes with a blended ⅞-ounce load of premium zinc-plated steel and Flitestopper shot (60/40, respectively) and Flitecontrol wads. There are also four new 16-gauge Ultra Steel loads this year, but for those who like to hit their birds with the heaviest steel payloads possible Federal is also adding a 3½-inch 12-gauge and 3½-inch 10-gauge loads to their Ultra Steel line. Both will come with 1½-ounce loads, and there are blended 10- and 12-gauge loads available as well. There are new HEVI-Bismuth loads available in 16 and 28 gauge this year, and fans of the 28-gauge will be happy to hear that in addition to the HEVI-Bismuth load Federal will also be offering a Heavyweight TSS 28-gauge load as well as a 28-gauge Rob Roberts 28-gauge Custom Shop TSS turkey load as well.
HEVI-Shot is offering some new additions to their line of hard-hitting turkey loads for 2025. First up is HEVI-Bismuth Turkey, which is being offered in both 12- and 20-gauge loads. This ammunition mixes both No. 4 and No. 5 HEVI-Bismuth shot for a lethal non-toxic load. There are four new HEVI-13 Turkey loads this year, all of which are loaded with HEVI-Shot’s 12 g/cc tungsten pellets, which offer 20 percent more knockdown power than comparably sized lead pellets. HEVI-13 Turkey will be available in 12-gauge or 20-gauge 3-inch loads this year, and shooters can select loads with either No. 6 or No. 7 tungsten. There’s a new addition to the company’s Magnum Blend Turkey loads: for 2025 HEVI-Shot is adding a 28-gauge 2¾-inch Magnum Blend offering that features 15/16 ounce ounce of blended Nos. 5, 6, and 7 12 g/cc tungsten pellets. There are also two new 2 ¾-inch 28-gauge turkey loads joining the HEVI-18 Turkey lineup this year, one with 1 1/16 ounces of No. 7 shot and the other with 1 1/16 ounces of No. 9 shot.
In addition to HEVI-Shot’s new turkey loads they’re also offering HEVI-Hitter Waterfowl loads this year that offer 20 percent tungsten pellets over 80 percent steel pellets. These layered loads are available in 12, 16, 20, and 28 gauge and combine the affordability and short-range effectiveness of steel pellets with the heavier (12 g/cc) punch of tungsten. There are four new HEVI-Steel layered offerings this year, including 12-gauge 2xBB and 2x4 and 20-gauge 2x4 and 3x5. Also new is a 1 1/8-ounce HEVI-Steel 16-gauge 2¾-inch load that is available in 2, 4, 6, and BB. There’s also a new 16-gauge, 2¾-inch load in the HEVI-Metal Longer Range lineup that also comes with 1⅛-ounce payloads. Lastly from HEVI-Shot are new 100 packs of popular HEVI-Steel and HEVI-Hammer loads in both 12 and 20 gauge.
The big news from Hornady is the .338 ARC (Advanced Rifle Cartridge). This unique round was designed to function in AR-15 rifles. The 307-grain SUB-X bullet at 1,050 fps offers 1.6 times more energy than the .300 Blackout subsonic for improved terminal performance. There’s also a 175-grain HP that offers a muzzle velocity of 2,075 fps. With an overall length of 2.260 inches, this cartridge will function flawlessly in AR-15 rifles and is also a great option for lightweight micro bolt-action guns. Hornady designed the .338 ARC to be cleaner than other subsonic rounds, and it functions with a 1:8 twist barrel for both supersonic and subsonic loads. It is also engineered to provide reliable subsonic and supersonic operation with the same gas settings.
Also new this year is Backcountry Defense handgun ammunition, which is designed to offer threat-stopping straight-line penetration against large, dangerous predators. The heart of this ammunition is Hornady’s new DGH (Dangerous Game Handgun) bullet that features a protected point design that locks the core to the jacket for straight-line penetration without deflection—key features when selecting a bear-stopping bullet. Because it uses a heavy-for-caliber jacketed bullet instead of a hard cast bullet there’s no lead smoke for improved awareness and faster follow-ups. Seven new Backcountry Defense loads are offered this year, ranging from a 138-grain 9mm+P load to a 500-grain .500 S&W Magnum. Hornady is also expanding their existing ammunition lines this year as well. The popular .22 ARC cartridge will now be available loaded with a 70-grain CX monolithic bullet as well as an 80-grain ELD-X hunting bullet. A bit of good news for fans of the 6mm GT as well: factory ammunition will be available for this cartridge from Hornady starting in 2025.
Nosler is taking aim at America’s most popular big-game animal with the launch of their new Whitetail Country centerfire rifle ammunition. Whitetail Country is available in a variety of popular cartridges like .270 Winchester, .30-30, .308 Winchester, and .30-06, and there are also two straight-wall offerings: .350 Legend and .45-70. The .350 Legend and .45-70 loads feature Nosler’s straight-wall jacketed soft point lead-core bullets which are engineered to expand reliably at extended ranges, and the bullet’s ogive is optimized for reliable feeding. Non straight-wall cartridges come with Nosler’s Solid Base jacketed lead core bullets that offer an accuracy-enhancing boat-tailed bullet profile and offer consistent, reliable performance at a variety of ranges. This American-made ammunition is optimized for whitetails and comes loaded in high-quality brass with superb propellants for a very affordable price point.
Remington has continued to expand their classic Core-Lokt line of hunting ammunition, and for 2025 the company is offering Core-Lokt Tipped Lever Gun ammunition. Building on the rugged and time-tested Core-Lokt design, these bullets are optimized for lever-action rifles and feature a flat polymer tip. Ballistic coefficients are also improved for better downrange performance. For example, Remington’s 180-grain Core-Lokt Tipped bullet features a BC of .212, which is considerably better than the soft-point 180-grain .360 Buckhammer load that offers a BC of .163. This translates to better downrange performance with flatter trajectories, more energy, and less wind drift. Six new Core-Lokt Tipped Lever Gun loads are available for 2025: .30-30 Winchester 150-grain, .35 Remington 200-grain, .45-70 300-grain, .444 Marlin 240-grain, .32 Winchester Special 170-grain, and .360 Buckhammer 180-grain.
There are other new additions to the Remington Core-Lokt family this year, too: Remington is working with Bill Wilson of Wilson Combat and adding an 150-grain Core-Lokt .300 Ham’r load. Also new for 2025 is a .300 Remington Ultra Magnum 180-grain load to their Core-Lokt Tipped line.
Remington’s new shotgun products include their Premier Royal Flush line of upland hunting ammunition. These loads feature plated lead shot for consistent patterns. With shot sizes ranging from No. 4 to No. 6, you can find the right load for hunting everything from preserve birds to wild-flushing late-season roosters. Also new this year is Remington Duck Club, an economical steel load available in both 12- and 20-gauge offerings that’s ideal for a variety of situations.
Fans of steel shot should also check out Remington’s new Nitro Steel Duplex 20 gauge. Available in three different 3-inch, 1-ounce loads, Nitro Steel Duplex comes with a blend of 2x4, 2x6, or 4x6 shot, making it a versatile, affordable non-toxic load for your sub-gauge duck gun.
Remington’s rimfire line is extending in 2025 with the introduction of Wheelgun 22, a 39-grain truncated-cone lead .22 LR bullet optimized for use in revolvers. Wheelgun 22 is low velocity and low noise, making it the optimal choice for plinking. Remington is also releasing Standard V, a 38-grain lead round-nose .22 LR bullet made for the economical shooter. Also new for 2025 is Remington’s revamp of the .22 Short. These will be offered in both a 29-grain plated round nose and a 27-grain plated hollow point. All of these new loads, as well as the existing offerings from Remington, will include new technological advances and can be identified by the “R” head stamp.
Winchester is changing the rimfire game with the launch of their new 21 Sharps, and in doing so they’re taking on the oldest and most popular cartridge available today—the .22 LR. The .22 LR has been popular since the 1800s, and it’s estimated that there are around 2.5 billionrounds of .22 LR produced annually. However, despite its popularity and longevity the .22 LR is not without its issues. Foremost among those is the use of a heeled bullet that restricts bullet design. Faced with the option to change the .22 LR cartridge or bullet, Winchester wisely opted to redesign the bullet profile to eliminate the need for a heeled bullet. The new .210-inch .21 Sharps bullet can be loaded into .22 LR-sized cases. This offers Winchester the flexibility to use a wider variety of bullet designs than are available with the .22 LR. Winchester will initially offer four .21 Sharps offerings: a 34-grain JHP, a 37-grain copper-plated lead bullet, a 42-grain FMJ, and a 25-grain lead-free Copper Matrix bullet. The Copper Matrix is groundbreaking because it offers a rimfire option in areas where lead ammunition is banned. Velocities range from 1,300 fps for the 42-grain FMJ to around 1,750 for the 25-grain Copper Matrix bullet, and that translates into excellent terminal performance on small game. Winchester claims that the 34-grain bullet expands to an average of 173 percent of its original size while retaining 99 percent of its original weight and penetrating nearly three feet of gelatin. All of which means it performs appreciably better than the .22 LR. The design requires nothing more than a barrel swap to change .22 LR rifles to .21 Sharps, and the ability to use new, modern, and easy-to-manufacture bullets could potentially help mitigate periodic rimfire ammunition shortages that have plagued shooters.
Also new from Winchester is Last Call, a brand-new waterfowl load that utilizes 18 g/cc TSS shot for improved lethality on ducks and geese. TSS will be available in 12-, 20-, and 28-gauge offerings as well as .410.
Because it utilizes high-density TSS pellets, Last Call ammunition is loaded with pellets that are smaller in diameter (No. 5 to No. 9), and this allows for more pellets per shot. TSS’s incredibly high density makes it lethal on birds, reducing cripples and resulting in cleaner, faster kills.
How Pittman-Robertson Funding Helps Keep America’s Elk Herds Thriving
For hunters across the country, elk represent one of North America’s most majestic and sought-after big game species. Whether it’s the crisp mountain air of the Rockies or the dense forests of the East, the opportunity to hunt elk is a privilege made possible by decades of dedicated conservation efforts—funded largely by hunters and the firearms industry through the Pittman-Robertson Wildlife Restoration Act.
https://youtu.be/yjGRitBCQAI?si=jPEw93wq-j_V3AfU
A new video in the Partner with a Payer® series highlights how Pittman-Robertson funds have contributed to the restoration and management of Pennsylvania’s elk herd, an effort that mirrors similar success stories across the country. Thanks to the excise taxes paid by firearms, ammunition and archery manufacturers—matched with the dollars spent on hunting licenses—state wildlife agencies have been able to restore elk populations, improve habitat and ensure that future generations will continue to have opportunities to experience these incredible animals.
Pennsylvania’s Elk Success Story
Elk were once abundant in Pennsylvania, but overhunting and habitat loss in the 1800s nearly wiped them out. Thanks to conservation funding, including Pittman-Robertson dollars, the state successfully reintroduced elk in the early 1900s. Today, Pennsylvania boasts a thriving herd of 1,400 to 1,500 elk, attracting hunters and wildlife enthusiasts alike.
“With any wildlife species and especially our precious elk here in Pennsylvania, it's the primary economic driver of this whole area,” said David Gustafson, Director, Bureau of Wildlife Habitat Management, Pennsylvania Game Commission. “The visitation, the tourism from elk helps engage the greater public with wildlife and our mission as an agency.”
Each year, Pennsylvania hunters eagerly apply for a coveted elk tag, helping to manage the herd responsibly while also funding future conservation efforts. But the impact of Pittman-Robertson funding isn’t just limited to Pennsylvania—this funding model has helped restore elk herds across the country, from the Appalachian Mountains to the Western Plains.
How Hunters and Manufacturers Keep Conservation Thriving
Through the Pittman-Robertson Act, a 10-11% excise tax is placed on the sale of firearms, ammunition and archery equipment, with those funds being directed to state wildlife agencies for conservation projects, habitat restoration, hunter education and shooting range development.
Companies like Beretta USA, a long-time supporter of conservation efforts, recently sent a team to Pennsylvania to see firsthand how their contributions are being used to sustain the elk population.
“Because of the Pittman-Robertson Act, they were able to fund the habitat for the reintroduction of elk. Now they actually have a huntable population,” said Joe Cunniffe, Brand Marketing Manager, Hunting, Beretta USA.
“We cannot have places to go and spend time in the outdoors without the conservation efforts from the excise tax dollars,” added David Armistead, Manufacturing Manager, Beretta USA.
The work doesn’t stop with elk—Pittman-Robertson funds support conservation for deer, waterfowl, upland birds and countless other game species. Whether you hunt elk in the mountains, whitetails in the Midwest or turkeys in the South, the dollars you spend on firearms, ammunition and licenses help sustain the future of hunting and wildlife conservation.
Why This Matters for Every Hunter
The next time you step into the field, remember that the very landscapes and wildlife populations we enjoy today exist because of a conservation funding model that hunters and industry have supported for decades. Pittman-Robertson funding is proof that hunters are the original conservationists and our continued support of this system ensures that elk and other wildlife will thrive for generations to come.
You may also be interested in
https://www.letsgohunting.org/resources/articles/explore-hunting/understanding-the-crucial-relationship-between-firearm-manufacturers-and-wildlife-conservation/
https://www.letsgohunting.org/resources/articles/hunter-education/archery-fuels-conservation-through-excise-taxes/
Bringing New Hunters Afield: Inside NDA's First Field to Fork Rifle Event on a Refuge
Bringing New Hunters into the Outdoors
Pennsylvania held its first Field to Fork rifle event at Cherry Valley National Wildlife Refuge in Stroudsburg, PA. Organized by the National Deer Association (NDA) and supported by the Pennsylvania Game Commission, the U.S. Fish and Wildlife Service, and NSSF, this event provided a unique opportunity for adults from non-hunting backgrounds to experience deer hunting in a mentored setting.
This event was held in support of the NSSF's +One® Movement, which challenges hunters to become mentors, helping to secure the future of hunting and shooting sports. A Hunting Heritage Grant from the NSSF provided rifles for the participants. Additional support was provided by The Pennsylvania Game Commission and the US Fish and Wildlife Service.
A First-Time Rifle Hunt for New Hunters
For many participants, this was their first time hunting with a rifle. Pennsylvania has a rich tradition of deer hunting and rifle season holds a special place in the state's outdoor culture. Expanding Field to Fork into the rifle season meant that more newcomers had the chance to learn, practice marksmanship and ultimately experience their first hunt in a controlled, educational environment.
The event took place at the Cherry Valley National Wildlife Refuge, a former agricultural farm and golf course now undergoing habitat restoration. With a focus on conservation and sustainable land management, this refuge serves as an ideal setting to demonstrate how responsible hunting supports wildlife populations and land stewardship.
More Than Just the Hunt
Field to Fork events go beyond simply teaching new hunters how to harvest a deer-they emphasize the ethics, values and skills necessary to become responsible members of the hunting community. Participants learn about safety, tracking, deer behavior and ethical shot placement. For some, this experience was a culmination of multiple mentored hunts, showcasing the persistence and dedication required to become a successful hunter.
[caption id="attachment_65566" align="aligncenter" width="600"]Field to Fork Mentor Keith Doyle in the blind with new hunter Nina.[/caption]
One participant, Nina, had attended several mentored hunts before but had yet to harvest a deer. Instead of giving up, she remained determined, continually learning from mentors and refining her skills. Her resilience reflects the true spirit of hunting-patience, perseverance and respect for the process.
[caption id="attachment_65569" align="aligncenter" width="600"]New hunter Justin with Field to Fork mentor and U.S. Fish and Wildlife Service Rep Matt Falteich.[/caption]
For another participant, Justin, the moment of taking his first deer was overwhelming. As soon as he made a successful shot, his mentor, Matt, stood up, cheered and embraced him-a moment of shared excitement that highlights the importance of mentorship in the hunting tradition. "That made it ten times better-sharing that with somebody," Justin said
Mentorship and Conservation: A Lasting Impact
Many participants in the Field to Fork program expressed interest in giving back by mentoring others. The value of a supportive hunting community was a recurring theme, as new hunters spoke about the confidence gained through hands-on learning with experienced mentors.
Additionally, the event reinforced the connection between hunting and conservation. Venison is not only a nutritious and sustainable food source, but responsible hunting also plays a critical role in maintaining balanced deer populations and healthy ecosystems. By participating in ethical hunting practices, new hunters become active contributors to conservation efforts.
A Path Forward for Hunting's Future
Programs like Field to Fork are vital in ensuring that hunting remains a strong and sustainable tradition. By removing barriers to entry-such as access to land, equipment and experienced mentors-these initiatives make hunting more accessible to a new generation.
For those in Pennsylvania looking to get involved in hunting, visit www.HuntDeerPA.com for more information on local programs and opportunities. To learn more about Field to Fork and how you can participate or support the program, visit National Deer Association's Field to Fork page.
Whether you're a seasoned hunter or someone looking for a way to get started, mentoring or participating in a Field to Fork event is a powerful way to contribute to the future of hunting. These experiences create lifelong hunters, strengthen conservation efforts and ensure that hunting remains a valued part of our outdoor heritage.
Deer Hunting 101 Online Course
The Official NDA Deer Hunting Course will teach you where to hunt, deer hunting tips and strategies, the best rifle for hunting deer, and much more.
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